Main Task: Case Study Of A Publishing House

For this task I had to do some research into a company that publishes magazines. The company I chose to research was a company called Music Mags.The company ‘Music Mags’ publishes music magazines.

The main focus of their magazine's is on jazz, guitars and bass. Some of the magazines they sell are called Drumhead, Drum! , Guitar, Fingerstyle Guitar, The Beatles, Sound on sound, Revolver and a few others. The genre music mags mainly focuses on is rock. A few of the magazines I mentioned in the beginning of this paragraph are mainly to do with instruments that a rock artist would play.

The type of audiences that are targeted at this magazine are musicians. Mainly musicians who like drums, guitars, bass and orchestra. They have a broad selection of different categories.

The magazine targets different audiences which each magazine it makes rather than attracting the same audience every time because it is good to have variety instead of customers getting bored. Music mags targets different audiences so that they can entertain them and enhance customer loyalty which would then lead to more sales revenue as they attracting different audiences and not just one specific one. It makes more of an impact to target different audiences with each magazine.

Music mags do not have any other interests rather than their music magazines and instruments.